Lead generation is a central focus for any B2B organization that wants to drive in consistent and reliable revenue. However, in this highly competitive and ever-changing market, generating high-quality B2B leads is a tough challenge to ace. Thankfully, marketers are trying new avenues of targeting potential customers, such as social media.
When it comes to the highest quality, B2B leads, one social media platform proves to be a clear winner – LinkedIn. Therefore, any business interested in high-quality B2B leads must use LinkedIn for lead generation. With a good Lead generation B2B strategy in place, you can quickly generate sales leads of quality using LinkedIn.
Having vast experience as a lead generation agency, Verso can become your ideal lead generation partner, helping you source high quality leads using LinkedIn and other lead generation avenues. We take the stress of outreaching to leads away from your sales team, freeing up their time to do what they do best – selling. All our leads are 100% GDPR compliant – legally obtained, processed, and used. Therefore, you do not need to worry about the impact of GDPR on your business. We are there to ensure that your brand’s reputation remains intact.
LinkedIn leads refer to the high quality leads sourced through LinkedIn Platform. According to studies, more than 80% of B2B leads sourced from social media are from LinkedIn. For this reason, most B2B marketers are using LinkedIn as their prime tool for lead generation. You can also leverage LinkedIn for lead generation success with us as your lead generation partner.
There are many ways to generate LinkedIn leads. The most effective strategy for LinkedIn lead generation is a combination of direct and indirect lead generation with highly-targeted lead ads. At Verso, we use a great formula of lead generation on LinkedIn – attracting, engaging, nurturing, and converting, and that’s the secret of our success as a lead generation partner. Our social media and content marketing efforts bring you the best leads and help boost your ROI.
LinkedIn has proven itself to be a powerful B2B lead generation tool across all industries. Whether you have a big business or a small one, with the right lead generation strategy, you too can get high-quality leads from LinkedIn. All you need is an experienced lead generation partner like Verso and a LinkedIn presence. Our custom LinkedIn lead generation strategy will help you boost your LinkedIn presence, engage your leads with quality content, nurture the prospective clients, and finally turn them into high-quality LinkedIn leads. Our lead generation process can help you:
Get new clients
Retarget previous leads
Establish strong business connections
Increase your credibility and reputation online
Our state-of-the-art LinkedIn lead generation strategy involves six astute steps:
We prospect and research your ideal audience to determine what is the goal of your lead generation campaign strategy.
Using your ideal audience persona, we then identify the shared characteristics among them. It helps us identify those who match these traits as potential prospects. In the case of LinkedIn lead generation, the key decision-makers are generally CEO, HR Director, Marketing Directors, and Sales Directors of your prospective client companies.
We create a custom LinkedIn campaign designed to increase your conversion rates. We also optimize your LinkedIn presence for connection and enrich it with the right content. We will also implement retargeting strategies for old leads.
We provide real-time reports on how your campaign is doing. We alert you in case any leads stand out. So, your sales team can handle the potential sale.
We provide a monthly report outlining the proposition and the campaign response.
Using the findings of our results monitoring and the monthly reports, we can understand how the lead generation campaign is performing and use the insight to turn our future campaigns in the right direction.
With the GDPR in effect, businesses today must protect the privacy of their audience and use only GDPR compliant leads. Therefore, you need to be cautious with your lead generation strategy, even on LinkedIn. With our tested and true lead generation strategy, we ensure that all your LinkedIn leads fall under the GDPR legislation and are legally obtained, processed, and used.
As a leading name among the lead generation companies in the UK, we have an in-depth understanding of GDPR and how it affects businesses of every industry. We can bring you 100% opted-in GDPR compliant LinkedIn leads. To know how Verso can help you boost your LinkedIn Lead Campaign and earn high-quality leads that get converted into sales, contact us today!
With Verso’s expert telephone validation and verification service, we ensure that you collect accurate, opted-in, and correctly formatted phone numbers and identify the necessary actionable information about a customer or business.
Our data appending service can enrich your data with cross-channel techniques and formidable in-house data assets to provide you with a deeper understanding of your customers and prospects, which will help you plan your future strategies.
Verso’s data cleansing service helps you to stay on top of your consumer and marketing data and compliance and reap the benefits of a clean database.
Verso has real-time access to millions of opted-in, personalised, and accurate email addresses that can be used to drive successful digital campaigns for you. We can help you plan, implement, and track your email campaigns. We can also help you broadcast the campaign to ensure greater success.
We source, capture, compile, enhance, and supply the most up-to-date and highly profiled consumer lifestyle data available in the UK today. Our secure database holds exceptionally high volumes of live, fresh, and remarkably accurate opted-in data through the use of proprietary analytical methods, automated suppression tools, feedback loops, and regular structured interaction with the base.
As the UK’s premier lead generation and consumer data provider, we provide high-quality, high-impact, and pre-qualified sales lead with a high conversion rate to our clients. Our products, quality control process, and advanced survey technology bring you genuine new customers in real-time.