Facebook Leads

Facebook Leads

Facebook LeadsWith a daily active base of 1.66 billion Facebook has become an essential business tool for every business to reach a new audience, get found more easily in search, promote your content, create a community with your business at the centre of it, boost your brand identity and most importantly to generate leads.

While Facebook is a potent tool for lead generation, only half of the marketers use Facebook to generate leads. Also, those who generate leads of Facebook seldom use the tool to its fullest potential. With a lead generation agency like Verso by your side, you can leverage Facebook to run custom lead generation campaigns and generate sales leads that convert.

What are Facebook Leads?

Facebook Leads are potential clients generated through Facebook – people who have expressed interest in your product/ service on Facebook and have given you their name and contact details and thus have opted-in or converted into leads. People can show their interest in your company’s product or service and share their information with you in a variety of ways, such as- filling out a form to download eBook, requesting a demo or audit, or completing an online survey.

Facebook lead generation is a powerful opportunity for big and small businesses. Besides attracting Facebook around 2 billion daily users, their algorithm also allows you to hyper-target your audience and get your ad onto the screens of the people most likely to be interested in what you have to say. That way, you can be assured that you’re getting the best value for your money.

How to generate Facebook leads?

Lead generation of Facebook can take place in two main ways. These are:

  • Direct leads

  • Indirect leads

Direct leads:

Direct leads are generated by sharing content on Facebook that links back directly to a form on your website where prospects can share contact information in exchange for an offer, such as an eBook, coupon, infographic, or any other kind of content. This form is placed on a landing page dedicated to that specific offer.

Indirect Leads

Indirect leads are generated using Facebook on the path to conversion. If you shared a blog post with a call-to-action to a landing page, your original Facebook share is channelling direct visitors to that landing page.

While promoting the landing page directly is a quick way to generate leads, sharing content without a form results in better audience engagement on Facebook.

How can Facebook leads help your business?

Facebook leads can help your business get more high-quality leads by reaching the right audience at the right time. With Facebook leads, you can:

  • Quickly grow inbound inquiries, email subscriptions, applications, pre-orders, and registrations.

  • Improve the quality of the lead

  • Acquire the right leads with Facebook’s interest-based targeting

  • Retarget to people showing high intent

  • Chance to contact leads almost in real-time

These benefits can increase your chance of converting those leads into sales and earn more revenue.

The processes of Generating Facebook Leads

From sharing engaging posts to running hyper-targeted ad campaigns – there are many tactics to generate Facebook Leads. Some of the most popular tactics are:

  • Posting landing pages for offers directly to Facebook

  • Post the blog links that generate the most leads

  • Add links to landing pages in image captions

  • Use videos to promote lead generation offers

  • Use Facebook Live videos

  • Highlight posts with a link to lead generation offer by pinning it to the top of your feed

  • Add a call-to-action button to Facebook Page

  • Ask for feedback on your products

  • Run a contest or giveaway

  • Run targeted ads to broaden your content’s reach – boosted posts, right-hand column ads, newsfeed ads

  • Run lead ads to make the mobile signup process easier

These are some of the ways you can generate Facebook leads. With the organic reach of Facebook becoming somewhat limited these days, you can now hyper-target your audience with Facebook ads.

You have the options to boost a post’s reach, use the classing right-hand column ads, or the more expensive but highly effective newsfeed ads. Facebook also has simplified the mobile signup process with Lead ads, which allow Facebook users to sign up using pre-populated lead forms that use Facebook data to populate the form.

There are many ways to optimize your Facebook Lead campaign to supercharge your lead generation process. With its varied experience in the lead generation industry, Verso can help you manage your Facebook lead campaign the right way.

GDPR Compliant Facebook Leads

With GDPR in effect, businesses today need to protect the privacy of their audience and use only GDPR compliant leads. As a company, if you use, store, manage or analyze personal data of any kind, it means GDPR affects you. If you use Facebook for advertising for your products or services, it can affect your lead generation process. The main implications of complying with GDPR on Facebook leads are:

  • You must inform your subscribers about how you will use their data

  • People must give their consent before you can use their data. They must also be free to withdraw their consent whenever they want.

  • You must show your customers their information if and when they demand to see it.

  • People must be able to edit any information they want

  • They should be able to delete their information whenever they want

In this age of data security and privacy, you must be GDPR compliant to avoid any dire consequences.

As a well-known lead generation agency in London, we have a thorough understanding of GDPR and how it affects businesses of every industry. We can bring you 100% opted-in GDPR compliant Facebook leads. To know how Verso can help you supercharge your Facebook Lead Campaign and earn high-quality leads that get converted into sales, contact us today!

To know more about our Facebook Leads campaigns, contact us today!

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