Verso Group source, capture, compile, enhance and supply the most up-to-date and highly profiled consumer lifestyle data available in the UK today.
Available for online and offline direct marketing campaigns, our data consists of hundreds of variables giving you granularity and elasticity. We know that being able to target the right customers at the right time by the right channel is essential in today’s connected, multi-device world. That’s exactly why we collect our data across multiple touch points, including call centres, the internet and printed media.
Verso flex different channels and mediums to underscore intelligent data collection that naturally complements the direct marketing channels you wish to deploy your own campaigns across - including email, telemarketing, SMS and direct mail. We hold exceptionally high volumes of opted-in postal and email addresses with well validated mobile and/or landline numbers and our secure database is kept live, fresh and remarkably accurate through the use of proprietary analytical methods, automated suppression tools, feedback loops and regular structured interaction with the base.
To further extend our consumer data service, Verso also match the demographic, lifestyle, financial and persona based information from your existing customers to help us augment new ideas and deliver you result-oriented solutions. Our innovative analytical profiling tools can identify all the key lifestyle attributes of your own best customers which enable us to identify new lookalike prospects for you from our definitive consumer market universe.
Numerous major brands rely on Verso’s highly profiled consumer data to really get underneath the marketing DNA of their customers and target those new prospects most likely to be interested in their products and services. Our dynamic, single-view database of individuals and households is ideal for any outbound or inbound campaign and we work tirelessly to provide you with clean, validated and accurate contact information that maximises your return on investment.
SECTOR SPECIFIC CAMPAIGNS WE HAVE HAD PARTICULAR SUCCESS WITH INCLUDE:
- Finance - including loans, re-mortgages, secured & unsecured lending, credit repair, debt management/debt consolidation, credit cards & prepaid cards
- Re-claims - including payment protection insurance (PPI), packaged bank accounts, delayed flights, miss-sold investments, underperforming pensions & other unenforceable agreements
- Legal compensation – including accidents, industrial deafness/disease, medical negligence & employment claims
- General insurance - including home, motor, life, critical illness, private medical insurance & medical/dental cash-plans
- Extended warranties - including satellite, TV, white goods, mobiles & other technology Telecommunications – including broadband, mobile, TV & other switchers
- Utilities – including gas, electricity, renewable energy & other ECO products
- Travel – including flights, hotels, car hire & insurance
- Other – including FMCG, beauty, home improvements, automotive & technology