ABOUT VERSO GROUP

THE UK’S PREMIER MULTI-CHANNEL LEAD GENERATION PROVIDER

Verso Group is the UK’s premier multi-channel lead generation provider. We deliver high quality, high impact sales leads that convert with incredible velocity and ROI. With our proprietary technology, innovative techniques and world class infrastructure; the client driven team at Verso deliver practical solutions and positive results to many of the UK’s leading brands.

THREE PIONEERING AGENCIES, ONE NEW BRAND

Verve Media, Simply Outbound and Fusion BPO have recently merged to become Verso Group. Consequently, we now operate the largest telephone lead generation channel in the UK and provide an innovative range of value-added products and services that leverage data and digital disciplines to drive sales revenue and marketing ROI with high performing, multi-channel campaigns that deliver results.

THE MOST DYNAMIC, RELEVANT & POWERFUL VEHICLE FOR LEAD GENERATION

Telephone surveys are empirically proven to be the most dynamic, relevant and powerful vehicle for lead generation. While our versatile survey collection platform is truly multi-channel, we’re proud of the fact our formidable survey model remains spearheaded by telephone survey collection. Verso conduct in excess of 75k new landline surveys and over 40k mobile surveys every month which makes us the largest telephone lead generation business in the UK by some distance.

SUSTAINABLE VOLUME & UNCOMPROMISING QUALITY

Verso’s omni-directional lead generation and demand generation channels are perfect for sales hungry businesses looking to supercharge their revenue with pre-qualified, sales ready leads that convert better and faster. While sustainable volume is important to our clients, quality is absolutely essential.

To generate highly qualified, accurate and responsive leads to our discerning clients, Verso work intimately with carefully screened global partners and overlay our own proven methodologies, processes and best practice to ensure consistent quality and sustainable volume.

CUSTOMER DRIVEN SOLUTIONS

Verso Group provides a joined-up, hassle-free and customer-driven service. With our market-leading data and survey platforms, independent datasets and consultative approach, we always look to deliver more in value then we recoup in revenue.

At Verso, we take a long term view on all the commercial relationships we earn with our clients and this refreshing approach is borne out by our unparalleled levels of customer retention and campaign roll out. Numerous case studies and testimonials from clients of all sizes and sectors are available (click here to request examples from your own industry).

ROI ALIGNED LEAD GENERATION PRODUCTS & SERVICES

Our committed team of experienced industry professional’s work closely and transparently with SME, enterprise and agency clients to offer enduring, measurable and ROI aligned lead generation products and services that proactively respond to their lead generation and data pain points.

You’ll find that, as standard, the Verso lead generation and data specialists work hard to deliver you added value wherever possible – including providing you with exclusive access to the powerful industry and market insight available from our in-house prospecting, retention, cross-sell and business development resources. We focus rigorously on results and work hard to gain a solid understanding of your business before positioning optimised solutions that are strategically aligned to your objectives – and your budget.

AT THE BLEEDING EDGE OF CONTEMPORARY MARKETING

In today’s post-Google, always-on, multi-device landscape - Verso’s mission is to remain at the bleeding edge of contemporary marketing and help our clients create successful campaigns which target the right decision makers, in the right context at the right time. We work hard to ensure our products and services always complement the latest modern tools and techniques like persona marketing, content marketing, marketing automation and marketing orchestration.

We’re always looking for new, innovative and alternative forms of media and have added a raft of new techniques into our portfolio including real-time hot key transfers, smartphone applications, social media lead generation, user interface marketing, run of network and contextual targeting.